Negroni Events

August 2025 Update

August 2025 has brought notable recognition to the Negroni world, with Freitag Cocktails’ signature Negroni capturing GOLD at The Fifty competition - a prestigious achievement announced by Chef Amanda F on August 7th that signals the cocktail’s continued relevance in competitive mixology. This recognition comes as the ready-to-drink spritz market experiences significant growth during August’s heat, with the Atlanta Journal-Constitution highlighting how quality wine producers are now bottling Negroni-inspired variations perfect for the season’s “aperitivo hour.” The article specifically references the enduring influence of the Negroni sbagliato (which substitutes prosecco for gin) on contemporary spritz culture, noting that premium producers like Gruet Winery and Mommenpop are creating sophisticated bottled options that maintain the complex flavor profiles Negroni enthusiasts expect while offering convenient summer serving options. This evolution demonstrates how the Negroni continues to adapt to seasonal consumer preferences while maintaining its craft credentials.

The cultural footprint of the Negroni extends well beyond the glass this August, with notable appearances in lifestyle and home décor trends. Serious Eats featured food personality Kelli Epicurie’s stylish home on August 1st, highlighting a graphic Negroni poster as a centerpiece in her living space - evidence of the cocktail’s iconic visual appeal and status as a lifestyle statement. Meanwhile, The New York Times updated their feature on Eel Bar’s “Sharona” cocktail on August 1st, noting the continued popularity of this low-proof alternative with a “bittersweet profile reminiscent of a Negroni.” This growing interest in Negroni-adjacent flavor profiles that offer lower alcohol content reflects the market’s expansion beyond traditional recipes to accommodate health-conscious consumers without sacrificing the sophisticated taste experience. These developments illustrate how the Negroni has transcended its identity as merely a beverage to become a cultural touchstone that resonates with consumers seeking both visual and gustatory sophistication.

Industry preparations for the upcoming annual Negroni Week celebration are already generating buzz across hospitality channels, with bars and restaurants developing special menus and variations to showcase during the event. This anticipation reflects the Negroni’s unique position as one of few cocktails with a dedicated global celebration that drives significant consumer engagement and sales. For investors and producers, August’s developments highlight several promising market directions: the premium ready-to-drink segment that combines convenience with craft quality; the growing appeal of Negroni-inspired lower-alcohol alternatives that expand the potential consumer base; and the cocktail’s strong brand equity that extends into lifestyle and home décor markets. As summer transitions toward fall, the Negroni ecosystem demonstrates remarkable versatility, maintaining its classic appeal while continuously evolving to embrace seasonal preferences, health-conscious trends, and new consumption occasions that collectively strengthen its position in the global spirits landscape.

Negroni Week

Upcoming Events

In 2025, the highlight for Negroni enthusiasts will be Negroni week, scheduled from September 22 to 28, 2025.

This annual celebration, organized by Campari and Imbibe Magazine, invites bars and restaurants around the globe to participate in promoting the iconic cocktail while supporting Slow Food’s mission for sustainable food practices.

During Negroni Week, participating venues will host a variety of events, including special cocktail menus and fundraising initiatives, all aimed at raising awareness and funds for global causes. The initiative has grown significantly over the years, attracting thousands of participants and raising millions for charitable efforts.

Additionally, the Campari Red Hands Global 2025 competition will take place, where bartenders can showcase their creativity by crafting unique cocktails inspired by the "Negroni Family Tree." Teams from various countries will compete in a grand finale in Milan.

Overall, 2025 promises to be an exciting year for Negroni enthusiasts, with a range of events celebrating this classic cocktail.

See previous updates

September 2025 Update Coming Soon!