Negroni Culture

Negroni is more than just a cocktail; it embodies a rich culture that celebrates Italian elegance, social connection, and the art of mixology. This iconic drink, made from equal parts gin, vermouth, and Campari, has become a staple in bars around the world, symbolizing sophistication and a deep appreciation for flavor.

Eau de Parfum

How could we miss it? Of course we couldn’t. So we ordered one for our collection. Step back to 1919, when amidst the charming streets of Florence and the whispers of historic cafés, a timeless legend was born: the Negroni. Today, that bold and sophisticated spirit is reimagined as 1919 - an Eau de Parfum crafted by the master perfumer, blending classic essence with modern elegance.1919 bursts open with a citrus spark, reminiscent of that first vibrant sip of Negroni. At its heart, aromatic juniper dances with bitter rhubarb and golden saffron, capturing the cocktail’s perfect harmony. Finally, a warm, sensual base wraps you in depth and allure, leaving a magnetic trail.

This fragrance is more than a scent - it’s a journey to Florence’s soul, a tribute to timeless beauty, art, and tradition. Limited to just 300 hand-numbered bottles, each lovingly filled by the artisans. Experience the essence of 1919 - where history meets elegance.

Jewelry

The Negroni cocktail, known for its bold and bittersweet flavor profile, has inspired a unique line of jewelry crafted from natural freshwater pearls and jasper. This collection from Pearla Jewelry captures the essence of the cocktail's vibrant colors and sophisticated character. Freshwater pearls, with their lustrous sheen, symbolize the elegance and refinement associated with sipping a classic Negroni, while jasper, available in rich earthy tones, reflects the drink's robust and complex nature. Each piece is designed to evoke the spirit of the cocktail, making it a perfect accessory for those who appreciate both style and a good drink. The combination of these materials not only enhances the aesthetic appeal but also provides a tactile experience reminiscent of the cocktail's smooth texture. This jewelry line celebrates the art of mixology through wearable art, inviting enthusiasts to express their love for cocktails in a fashionable way.

Negroni in Literature
Famous authors have celebrated the Negroni in novels and memoirs. Ernest Hemingway mentioned it in his Italian writings, cementing its literary sophistication.

Contemporary food writers continue exploring the cocktail’s cultural significance. Books dedicated to aperitif culture often feature the Negroni prominently.

Fashion and Design Influence
The Negroni’s aesthetic has inspired fashion designers and artists worldwide. Its ruby-red color appears in luxury fashion collections and interior design palettes.

High-end glassware designers create special Negroni glasses that enhance the drinking experience. These pieces often feature Italian craftsmanship and elegant proportions.

Celebrity Endorsements
Modern celebrities frequently share their Negroni preferences on social media. This exposure introduces the cocktail to younger demographics and global audiences.

Celebrity chefs incorporate Negroni flavors into desserts and culinary creations. These innovations expand the cocktail’s influence beyond traditional drinking occasions.

Menswear Industry

Discover the TYLER & TYLER Negroni Collection, a refined range of men's accessories inspired by the iconic Negroni cocktail, blending classic style with expert craftsmanship. This collection features exquisite die-struck, hand-enameled cufflinks with a unique Guilloché enamel technique that captures the essence of the Negroni’s lead crystal glass and vibrant liquid, all crafted in Birmingham, England. Alongside the signature cufflinks, the collection also offers a variety of luxurious leather goods including watch rolls, cigar cases, and more, all meticulously handmade by master leather artisans. Additional accessories such as stylish pins complement the range, making it perfect for those who appreciate timeless elegance and quality. Each piece is designed to elevate your sartorial expression while celebrating the spirit of friendship and menswear culture that the Negroni represents

Loafers

Celebrate the essence of timeless elegance with the Negroni Loafers — a bold, smooth statement that perfectly complements the refined spirit of Negroni culture. Crafted with meticulous craftsmanship rooted in a legacy, these loafers blend innovative design and luxurious materials, including full leather soles for a quiet touch of sophistication. Inspired by the seamless fusion of fashion and function, they echo the driving passion and vintage allure that define the Negroni lifestyle—where every detail, from the supple leather to the subtle nods to motorsport heritage, invites you to step into a world of classic style and modern comfort. A true toast to timeless taste, these loafers are never out of place, just like the iconic cocktail they’re named after.