Responsibly

Why integrity matters

8/27/20251 min read

Here is the thing. I never drive when I enjoy Negroni. Even a sip. Don’t get me wrong, I can perfectly drive even after a bottle of cognac. It’s just a matter of principle. It’s against the very philosophy of Negroni. Do the right thing, don’t do wrong things.

If I go somewhere to enjoy the magnificent Negroni, I either come back by taxi, or someone should drive me back home.

Because when you enjoy Negroni, nothing else should hinder that feeling. And nothing will.