Guardians of Tradition

Negroni is a cocktail that is more than 100 years old. It became a beautiful and classy tradition. And I feel I am a guardian of that tradition. How do you feel?

Let’s be honest. In a world full of frou-frou drinks with umbrellas and questionable colors and ingredients, the Negroni stands tall like a wise old friend who’s been through it all and still knows how to party. This ruby-red marvel isn’t just a drink; it’s a statement. It says, I’m sophisticated, I’m wise and classy, and I don’t have time for nonsense.

Back in 1919 when Count Camillo Negroni decided to ask for an extra kick (and thank goodness he did), the WWI was just over. But people, people with taste and class specifically, never stopped looking for experiments. They never stopped being curious and searching.

Now, being a guardian of the Negroni tradition means more than just knowing how to mix gin, vermouth, and Campari in equal parts. It’s about respecting its legacy while appreciating its bite. It’s about savoring every sip like you’re decoding secrets from a century ago and getting away with it.

And yet, the beauty of the Negroni is that it invites reinvention. Sure, the original will always rule the classic cocktail kingdom, but why not flirt with some creativity? Swap the gin for mezcal and suddenly you’ve got a smoky love letter in a glass. Or throw in a splash of prosecco and call it (famously) a Negroni Sbagliato, which, by the way, translates to "mistaken", because even happy accidents deserve their day in the sun.

So, how do you feel about being part of this tradition? Are you content to sip silently and savor, or are you ready to stir things up and make your own mark? Either way, your Negroni isn’t just a drink. It’s a passport to a century-old story, served with a twist of orange and a splash of attitude.

Welcome to Negroni community.